I picked up on this video link in a tweet by @TrueCrimeUK and then also noted it again on a blog post by @SConTutor –> (http://scontutor.wordpress.com/2012/11/07/drink-drive-what-is-the-point/)
It’s from Australia, it doesn’t make pleasant viewing but raises the question ‘Why are we afraid to broadcast commercials like this in the UK ?’
The background to the video is described in this editorial from the Transport Accident Commission Victoria, Australia :
On December 10th 1989 the first TAC commercial went to air. In that year the road toll was 776; by 2008 it had fallen to 303.
A five minute retrospective of the road safety campaigns produced by the TAC over the last 20 years has been compiled. The montage features iconic scenes and images from commercials that have helped change they way we drive, all edited to the moving song Everybody Hurts by REM.
This campaign is a chance to revisit some of the images that have been engraved on our memories, remember the many thousands of people who have been affected by road trauma and remind us all that for everyone’s sake; please, drive safely.
Drink (and drug) driving repulses me. After many years we have got to the stage where it is considered socially unacceptable here in the UK …. yet many, many people still cannot grasp the concept that drinking and driving wrecks lives.
And the worst thing that police officers across the country are noting is that the levels of intoxication are increasing. Whereas a few years ago, twice the limit (figures around 70µg alcohol per100ml breath) were considered shocking, a great number of readings are now over the 100 mark ! – It’s not that long ago that a detainee of mine attained the second highest reading recorded at our station – 184µg – and that was over an hour and a half after arrest !!
Christmas is coming, and although there’s always a big drink-drive push around the festive season, people need to remember that drink drivers get arrested every single day of the year. It’s not big and it’s not clever – and if you know someone that does drink and drive, do what you can to stop them – before we do or worse, they hurt someone !